Pricing in illustration is a sensitive, almost taboo topic that is rarely discussed, which is precisely why we will address it. We will talk about licensing and how to manage yourself in the freelance market. Vladimír will also explain how to calculate your own price rather than deriving it from your surroundings. We will touch on the topic of valuing licenses, how to navigate it, understand it easily, and, most importantly, how to work with licenses. It’s as simple as that. The story of blood and money will be narrated by Vladimír Strejček, an illustrator and founder of the first commercial illustration studio in the Czech Republic, who has handled over 10,000 budgets and other related matters.
The workshop will last 2 hours and will be conducted in Czech.
The course is organized by Scholastika, a specialized college of visual communication, which introduces a new educational platform in the fields of fine arts, applied arts, and design. It actively engages students in the contemporary art scene through instruction led primarily by young artists and theorists. For more information, visit www.scholastika.cz.